Privacy Policy

This document shall be construed as a “Privacy Policy” mandated under the Indian Information Technology Act, 2000 and rules notified there under.

This Privacy Policy was last updated on January 24, 2018. bonny Strauss India Private Limited (LS India) and its associated entities (we, our or us) is deeply committed to the relationship of trust we have with you — our customers. For more than 155 years we have been creating authentic products by leading with our values. As we continue to innovate in how we bring our products to life online, we’ll match cutting-edge technology with your privacy interests.


We want you to know what and how information is collected when you interact with us through our retail stores, our call centres, associated entities, service providers, franchisees, apps, and websites.


We will offer you choices about how your information can be used by us and our trusted business partners.

Data Integrity

We will take reasonable precautions to protect information we collect about you through our retail stores, our call centres, associated entities, service providers, franchisees, apps, and websites, through the use of secure technologies, in accordance with applicable law.

Browsing Information

Browsing Information is information collected through cookies and web beacons to track what products you viewed and purchased online, what areas or pages you viewed on our website, and other information about your browser and browsing behaviour. We use browsing information to improve the design and content of our website, to suggest content and products that we think may be relevant to you, and to help us learn things like what pages are most attractive to our visitors, what promotions visitors like to see, and to gauge the success of our advertising campaigns.


A “cookie” is a computer file that acts as an identification card for your computer. When you visit our sites, unique cookies are placed on your browser. The purpose of the cookie is to distinguish your browser from all other browsers that visit our sites. By recognizing your browser, we can serve you better. For example, the cookies allow us to hold the selections in your shopping cart when you navigate away from the order page on our website and then return to complete the order; because of the cookie, you don’t have to start over with your shopping. We can also keep track of what pages of our website your browser visited and whether you purchased a product. That way we can measure such things as how effective our advertising campaigns have been. Working with third-party advertising companies, the use of cookies also enables us to provide you with customized banner ads on different websites, customized content on our website, and customized emails that we think will be more useful than randomly-generated ads and content because they are based on your past purchases and page visits to our website.

Interest-Based Advertising

Interest-based advertising has become commonplace across the Web. It is the term we use for the activity that enables us to tailor ads to your interests and activities. Either we, or third-party advertising companies we work with, may look at your browsing activity, such as the types of content you access, ads you click on, and searches you conduct. We can then infer certain interests you have and place ads and offer you deals that meet your needs. Our goal for interest-based advertising is to show ads to people likely to be interested in the products we offer.

Personally Identifiable Information (“PII”)

Any information that either actually identifies you, or can be used to identify you, is considered personally identifiable information or PII. The PII that we may collect includes your name, date of birth, gender, physical address, e-mail, phone number, fax number, and credit card information, purchase history, and your image and voice from our CCTV footage in our retail stores.

Third-Party Advertising Companies

We allow certain companies to collect information from browsers of our website to use to serve interest-based ads. These companies are usually third party ad servers, ad agencies, technology vendors or providers of sponsored content. Using cookies and web beacons, these companies collect data from a particular browser about web viewing behaviours over time and across unrelated websites and use such data to predict user preferences and to deliver advertisements to that browser which are calculated to target that browser’s predicted preferences.

Trusted Business Partners

We work with industry-leading business partners who help us operate our website and provide important services to our customers and visitors. Our business partners may change over time but we are committed to building relationships with third parties who are dedicated to providing you a safe and satisfying experience on our website. Our trusted business partners are contractually obligated to collect and use any information collected from you on our website or on our behalf in a manner that is consistent with this Privacy Policy.

Web Beacons

When you visit our website, web beacons will recognize specific cookies that have been placed on your browser. Web beacons can convey information that a browser with a recognized cookie has accessed a page or a certain part of a page on our website, depending on where the web beacon is located on the website. For example, a web beacon located on our purchase confirmation page will record that a browser with a recognized cookie accessed that page which means that we can conclude that the browser was used to purchase a product. The web beacon does not, however, tell us that you specifically (by reference to PII) have purchased a product because the cookie only identifies the browser and not you personally.

We use web beacons to suggest content and products that we think may be relevant to you, to measure the effectiveness of our advertising campaigns and to improve our website by recognizing which pages are visited and whether those visits result in purchases. Web beacons also allow third-party advertising companies we work with to select and serve banner advertisements to your browser that you would be most likely to be interested in.

What Information Do We Collect?

We collect PII at different touchpoints, including when you register with our websites or through one of our retail stores, register with one of our loyalty programs, participate in competitions that we run from time to time, enter into one of our retail stores or website, make a purchase in one of our retail stores or through our website, or otherwise use any of our services. We combine PII we collect from you on the website with PII and other information we receive from you when you make a purchase in one of our retail stores or from one of our wholesale partners as well as PII and other information we receive about you from other third parties such as our trusted business partners and social media platforms.

We automatically collect browsing information when you visit our websites, and use traffic counters when you enter our retail stores.. This type of browsing information is linked to an anonymous IP identifier and is not linked to you personally. If for any reason this browsing information is linked to information that can personally identify you, we’ll treat it as PII.

We use the Google Maps service on our website. We may use the Google Maps service to collect information about your physical location. We use this information to help you find our closest store, wholesale partner or reseller location. The Google Maps service is governed by Google’s Privacy Policy located at If for any reason your location information is linked to information that can personally identify you, we’ll treat it as PII.

From time to time, you may provide us, and we may collect from you, PII of a third party (for example, for delivery purposes). Where you provide the PII of a third party, it is your responsibility to ensure that those persons are aware of: a) this Privacy Policy; and b) the fact that you are sharing their PII with us.

While you have the discretion to use a pseudonym or remain anonymous when dealing with us, the use of pseudonyms may prevent us from being able to provide you with products and services or for other purposes described in this Privacy Policy. This is particularly the case where you purchase goods online, or require delivery of goods to your postal address.

You do not have to provide us with any PII, however if you do not do so we may not be able to provide you with the products, services or benefits you have requested.

All information that you share about yourself, whether PII or not, in a public open forum – on a social network, in user-generated content elements of our website, etc. will be considered public information for the purposes of this Policy. Although we appreciate your input, and at times ask for it, it is better to not post it if you aren’t comfortable with it being public.

Who Collects Information?

We collect information from you when you interact with us through our retail stores, call centers, associated entities, service providers, franchisees, apps or our website. We may also collect information about you from third parties, such as through social media platforms or our trusted business partners who also collect information from you on our behalf in the course of helping us operate our website and provide services of interest to you. We may collect your PII from other individuals who choose to share your PII with us. also refer to our trusted business partners. We also permit third-party advertising companies to collect your browsing information as well to provide ads on our behalf that are tailored to your interests. See the “Interest Based Advertising Section below for more information on interest-based ads and your choices regarding your information.

When you interact with us through our website, information may be collected in several different ways. It may be collected in obvious, active ways, such as when you provide your name and address or other information when making a purchase, when using the customer service chat feature, when you enter a contest or sweepstakes or if you upload a photo or product review to our site. It may also be collected passively or automatically when you visit and move around on our website through the use of cookies and web beacons that capture your browsing information to enable us and third-party advertising companies to better tailor content and advertising to you.

In general, collection of your PII, browsing information and information you post or provide may vary across our stores and website depending on their purpose, functionality or unique aspects.

Details about the primary entity which handles and retains your personal information is provided below:
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Use and Sharing of Collected Information

We use information collected in accordance with this Privacy Policy for a number of purposes.

  • We use your information collected to:
    • complete transactions and otherwise facilitate your online shopping experience including deliveries of our products;
    • offer you information and promotional material about our products and services;
    • respond to any queries, comments, complaints, or other communications you have with us;
    • facilitate your participation in our loyalty programs;
    • facilitate your participation in competitions, special offers, and promotions.
  • We use your browsing information to help us analyze our website, consumer behaviour and our services and offerings.
  • We use your browsing and shopping information to provide you with interest-based advertising.
  • We may use information you post in public areas (whether a third party social network, or in user-generated content elements of our website) to provide you with an interactive social media experience that brings aspects of your social networking community to our website.
  • We may use all the above information for administrative purposes, including planning, development, procurement, loss prevention, and quality control.
  • We may use your PII as well as de-identified information for analytic purposes.

We do not share your PII with third parties for their marketing purposes or other than as described in this privacy statement. Any trusted business partner receiving PII is contractually prohibited from discussing, disclosing or making any use of such PII except as directly necessary to provide us with the services for which we have contracted. We may disclose to third parties your browsing information and other information that does not include your PII. However, in such cases, your information is aggregated with the information of others and does not identify you individually.

We do not collect and use PII in ways that are incompatible with the purposes for which it was initially collected or subsequently authorized by you, except as required or permitted by law.

We do not retain your PII for longer than it is required for the purposes mentioned in this Privacy Policy or is otherwise required under any applicable law for the time being in force.

We may share PII and browsing information:

  • within our family of brands and with businesses controlling, controlled by, or under common control with LS India.
  • with our service providers, including deliveries, couriers, internet service providers, IT system administrators, promotions companies, marketing consultants, mailing houses, payment processors and other third party suppliers with whom we have business relationships;
  • with our consultants and professional advisors;
  • with our call centres, associated entities, franchisees, wholesale partners or resellers.

These parties have their own privacy policies which governs the way that they deal with PII.

If LS India or one of its associated entities is merged, acquired, or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer PII and browsing information in connection with such transaction. You will have the opportunity to opt out of any such transfer if, in our discretion, it will result in the handling of your PII in a way that differs materially from this Privacy Policy.

We will get your consent first if at any time we would like to share your PII with other third parties for their marketing purposes or otherwise use your information in a way that is not consistent with this Privacy Policy.

Job Applicants

If you are a candidate for employment with us, we may collect other information as further set out in our application forms or during the recruitment and selection process including interviews. This may include information relating to your employment history, working eligibility rights, suitability for the role you are applying for, and your referee details.